• September 30, 2018 /  Business Management Jobs

    [Pub.35zEC] Download :

    Brand Gender: Increasing Brand Equity through Brand Personality PDF




    by Theo Lieven : Brand Gender: Increasing Brand Equity through Brand Personality

    ISBN : #3319602187 | Date : 2017-09-25

    Description :

    PDF-aef4c | This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity,… Brand Gender: Increasing Brand Equity through Brand Personality


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  • September 30, 2018 /  Business Management Jobs

    [Pub.19cMG] Download :

    The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press) PDF




    by Stephen Denning : The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press)

    ISBN : #0750673559 | Date : 2011-12-09

    Description :

    PDF-f46b7 | The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (“springboard” stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees… The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press)


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  • September 29, 2018 /  Business Management Jobs

    [Pub.87xDN] Download :

    Ethnographic Information Design PDF




    by Sheila Pontis : Ethnographic Information Design

    ISBN : #0415790026 | Date : 2018-05-22

    Description :

    PDF-d212d | … Ethnographic Information Design


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  • September 29, 2018 /  Business Management Jobs

    [Pub.62XMT] Download :

    The Little Book of Big Management Theories: … and how to use them (2nd Edition) PDF




    by James McGrath : The Little Book of Big Management Theories: … and how to use them (2nd Edition)

    ISBN : #1292200626 | Date : 2017-08-26

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    PDF-92116 | 101 management theories from the world’s best management thinkers – the fast, focussed and express route to success.   As a busy manager, you need solutions to everyday work problems fast. The Little Book of Big Management Theories gives you access to the very best theories and models that every manager should know and be able to use.   Cutting through the waffle and hype, McGrath an… The Little Book of Big Management Theories: … and how to use them (2nd Edition)


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  • September 28, 2018 /  Business Management Jobs

    [Pub.25SYz] Download :

    A Competency Field Report: Who’s Getting ROI on their Competency Investment and How They’re Doing It PDF




    by John Hendrickson : A Competency Field Report: Who’s Getting ROI on their Competency Investment and How They’re Doing It

    ISBN : #0471426369 | Date : 2017-09-15

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    PDF-1481c | A Competency Field Report begins with a review of and insight into the latest on competencies from both a research and HR application perspective then segues into anecdotal cases of competency efforts in some of the world’s leading companies. More practical than theoretical, the book shows readers the real struggles and ultimate success stories of companies building and implementing competency a… A Competency Field Report: Who’s Getting ROI on their Competency Investment and How They’re Doing It


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  • September 28, 2018 /  Business Management Jobs

    [Pub.24mEv] Download :

    Managing Corporate Responsibility in the Real World: Lessons from the frontline of CSR PDF




    by Jouko Kuisma : Managing Corporate Responsibility in the Real World: Lessons from the frontline of CSR

    ISBN : #3319540777 | Date : 2017-09-02

    Description :

    PDF-83aae | This book is a comprehensive, road-tested framework for managing Corporate Social Responsibility (CSR) based on years of award winning performance in senior management roles in a multinational business. The author shows why non-financial performance indicators are just as important as financial ones when it comes to delivering performance and securing long term shareholder value. CSR is not wind… Managing Corporate Responsibility in the Real World: Lessons from the frontline of CSR


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  • September 26, 2018 /  Business Management Jobs

    [Pub.64OVa] Download :

    1 Parejas felices, cuentas en orden: 5 pasos para tu armonía financiera (Spanish Edition) PDF




    by Elaine King : 1 Parejas felices, cuentas en orden: 5 pasos para tu armonía financiera (Spanish Edition)

    ISBN : #0718098846 | Date : 2017-10-24

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    PDF-b8e54 | Vivir en pareja es un paso muy importante en la vida de todo ser humano, es suficientemente misterioso comprendernos a nosotros mismos, imagi´nate lo interesante que será entender a tu pareja. Cada persona posee una base de datos, depo´sitos de valores, experiencias, tendencias y actitudes hacia la vida y el dinero.Se dice que el 50% de las parejas que se casan terminan divorciándose, y el 70%… 1 Parejas felices, cuentas en orden: 5 pasos para tu armonía financiera (Spanish Edition)


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    1 Parejas felices, cuentas en orden: 5 pasos para tu armonía financiera (Spanish Edition) by by Elaine King

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  • September 26, 2018 /  Business Management Jobs

    [Pub.10dXg] Download :

    Managing Change and Innovation in Public Service Organizations (Routledge Masters in Public Management) PDF




    by Kerry Brown : Managing Change and Innovation in Public Service Organizations (Routledge Masters in Public Management)

    ISBN : #1138860840 | Date : 2017-10-10

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    PDF-7642e | The context and environment of public services is becoming increasingly complex and the management of change and innovation is now a core task for the successful public manager. This text aims to provide its readers with the skills necessary to understand, manage and sustain change and innovation in public service organizations. Key features include: the use of figures, tables and boxes to highl… Managing Change and Innovation in Public Service Organizations (Routledge Masters in Public Management)


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  • September 26, 2018 /  Business Management Jobs

    [Pub.81sLf] Download :

    Business Data Networks and Telecommunications (6th Edition) PDF




    by Raymond R. Panko : Business Data Networks and Telecommunications (6th Edition)

    ISBN : #0132214415 | Date : 2006-05-14

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    PDF-1bf62 | This book has 11 core chapters that form a complete introduction to networking. Mini chapters follow 4 of the chapters (ch. 1, 3, and 8, and 9) with case studies or hands-on exercises reinforcing material in the previous core chapter. In addition, three advanced modules at the end of the book (Module A, B, and C) contain material teachers may wish to cover selectively for emphasis… Business Data Networks and Telecommunications (6th Edition)


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  • September 26, 2018 /  Business Management Jobs

    [Pub.10jby] Download :

    Privacy in a Digital, Networked World: Technologies, Implications and Solutions (Computer Communications and Networks) PDF




    : Privacy in a Digital, Networked World: Technologies, Implications and Solutions (Computer Communications and Networks)

    ISBN : #3319084690 | Date : 2015-10-14

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    PDF-2ba07 | This comprehensive textbook/reference presents a focused review of the state of the art in privacy research, encompassing a range of diverse topics. The first book of its kind designed specifically to cater to courses on privacy, this authoritative volume provides technical, legal, and ethical perspectives on privacy issues from a global selection of renowned experts. Features: examines privacy is… Privacy in a Digital, Networked World: Technologies, Implications and Solutions (Computer Communications and Networks)


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